Welcome to Pag Town – Jewel of the Island

Pag Town, the cultural and historical heart of the Island, is a captivating blend of medieval architecture, salt traditions, lace-making heritage, and coastal beauty. Nestled in a protected bay and shaped by the rhythm of history, it offers a timeless Adriatic experience for curious travelers, culture lovers, and seaside explorers.

Founded in the 15th century under the guidance of famous architect Juraj Dalmatinac, the town’s unique urban layout remains nearly unchanged to this day.

Pag

Pag

The White Gold of Pag – Salt Pans

Pag Town is historically renowned for its salt pans, among the oldest and largest in Croatia. The Solana saltworks are still active today, producing high-quality salt using both traditional and modern methods. Visitors can:

  • Explore the Salt Museum

  • Discover how salt shaped the economy and culture of town.

  • Purchase locally harvested sea salt as a souvenir

Salt is not just a product—it’s a pillar of  island’s identity.

Pag Lace – A UNESCO Gem

Pag’s most delicate treasure is its handmade lace, protected by UNESCO as part of the world’s intangible cultural heritage. Created using a needle and no template, lace is admired globally for its geometric precision and elegance.

Visit the Lace Gallery or watch the local women craft lace in the traditional way—a peaceful art passed down through generations.

️ Beaches, Sun, and Tranquility

It offers easy access to pebble and sandy beaches, such as:

  • Prosika Beach – long, family-friendly, and near the town center

  • Bošana Beach – more secluded, with turquoise waters and stunning views

  • Lokunja Beach – known for its therapeutic mud

These beaches combine comfort and charm, perfect for families, couples, or solo relaxation.

️ Cuisine & Local Delights

Pag is the birthplace of some of Croatia’s most iconic foods:

  • Paški sir – world-renowned sheep cheese with a sharp, salty flavor

  • Lamb – roasted on open flame, seasoned with herbs growing on rocky terrain

  • Wine & olive oil – authentic and artisan-crafted

Dine at local konobas (taverns) and enjoy food that tells the story of the land and sea.

Stay in Style – Where to Sleep Near Pag Town

If you seek the perfect mix of relaxation, luxury, and authenticity, stay away from the tourist rush and choose peaceful nearby havens.

Boutique Villa Nirvana – Proboj

Modern, elegant, and directly by the sea—perfect for a refined Adriatic escape.

Boutique Villa Nirvana 2 – Proboj

Nestled in serenity, this villa offers minimalist comfort in untouched surroundings.

Villa The Secret Diamond – Sv. Marko

With spectacular sea views and elite privacy, it’s the ideal retreat for creatives and romantics.

The best way to experience Pag is to stay in Proboj or Sv. Marko, where true peace meets authentic island charm.

️ Top Things to Do in Pag Town

  • Walk the Old Town center and admire its Renaissance layout

  • Visit the Church of the Assumption and Benedictine Monastery

  • Try the famous Baškotin (sweet toasted bread)

  • Join in local summer festivals and lace fairs

  • Discover Pag Carnival – full of dance, masks, and traditions

How to Get to Pag Town

  • By car: ~1 hour from Zadar

  • From the mainland: Pag Bridge or Prizna–Žigljen ferry

  • Accessible from major Croatian cities and airports

https://tzgpag.hr/en/