Kustići is one of those rare Adriatic villages where time slows down, where the sea whispers stories of tradition, and where modern comfort blends perfectly with authentic island charm. Nestled on the eastern side of Pag Island, between the vibrant town of Novalja and the tranquil bays of Vidalići, Zubovići, and Metajna, Kustići is part of the famous Barbati group of villages.
Though small in size, Kustići is a destination that leaves a powerful impression. Known for its peaceful beaches, crystal-clear Adriatic waters, local gastronomy, and proximity to Pag’s cultural and nightlife hotspots, it has become one of the most desirable summer getaways in Croatia.
For luxury seekers, nearby high-end accommodations such as Boutique Villa Nirvana (Proboj, Pag), Boutique Villa Nirvana 2 (Proboj, Pag), and Villa The Secret Diamond (Sv. Marko, Pag) create the ultimate base for exploring the best of Pag while enjoying unrivaled privacy, panoramic sea views, and indulgent amenities.
In this guide, you’ll discover why Kustići is a hidden jewel that deserves the spotlight, whether you’re looking for family holidays, romantic escapes, digital nomad retreats, or active adventures on one of Croatia’s most fascinating islands.
Kustići
Contact & Reservation for Pag apartments, Villas:
Blaž ☎️ +386 31 609 241 | elfabiiani@gmail.com
Jožica ☎️ +386 41 745 859 | jozica.fabjan@gmail.com
Martin ☎️ +386 41 745 733 | martinkambic@gmail.com
Boutique Villa Nirvana | Boutique Villa Nirvana 2 | Villa The Secret Diamond
More information about Pag: Tourist Board of the Town of Pag
1. Where is Kustići Located?
Kustići lies on the north-eastern coast of Pag Island, only 6 kilometers from Novalja, the island’s bustling tourist capital. This proximity allows visitors to enjoy both worlds:
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the serenity of a traditional seaside village, and
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the excitement of Pag’s world-famous nightlife, beaches, and festivals.
The village itself is situated along the Pag Bay, with calm waters ideal for swimming, boating, and family-friendly activities. Unlike some parts of Pag, which are rugged and barren, Kustići offers a blend of Mediterranean vegetation, stone architecture, and sandy-pebble beaches that make it a postcard-perfect escape.
2. History and Culture of Kustići
Pag Island has a rich and somewhat unusual history. From salt production to lace-making traditions, every corner of the island tells a story. Kustići, while modest in size, is deeply connected to this heritage.
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Salt heritage – The nearby town of Pag is home to one of Europe’s oldest saltworks, a craft that shaped the island’s economy for centuries.
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Lace-making – Pag lace, protected by UNESCO, is a cultural treasure and makes for a meaningful souvenir.
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Stone and sheep – Kustići, like many Pag villages, was shaped by the harsh but beautiful landscape of rocks, olive trees, and sheep pastures. Pag lamb, celebrated as one of the finest meats in Croatia, owes its unique flavor to aromatic herbs seasoned by sea salt carried by the “bura” wind.
Visiting Kustići is not just about sunbathing—it’s about immersing yourself in a centuries-old island lifestyle where tradition and modern tourism coexist.
3. Beaches in Kustići
The beaches of Kustići are family-friendly, calm, and intimate. Unlike the crowded stretches of Zrće beach, here you’ll find space, silence, and the soothing sound of waves.
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Kustići Main Beach – A pebble beach with shallow water, perfect for children and non-swimmers.
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Secret coves – Just a short walk or boat ride away, hidden bays allow for a sense of privacy that feels exclusive.
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Watersports – Paddleboarding, kayaking, and snorkeling are favorites thanks to the clear waters.
4. Gastronomy in Kustići – A Taste of Pag
If there’s one thing you cannot miss in Kustići, it’s the gastronomic experience. Pag Island is one of Croatia’s culinary powerhouses.
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Pag cheese (Paški sir) – Hard, salty, and aromatic, this sheep-milk cheese is among the best in the world.
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Pag lamb – Roasted traditionally under a bell (“ispod peke”), it melts in your mouth.
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Seafood – From grilled Adriatic fish to octopus salad, the village restaurants serve the freshest catches.
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Olive oil and wine – The olive groves of Lun (north of Pag) are home to millennia-old olive trees, producing outstanding olive oil. Local wines like Žutica pair perfectly with island cuisine.
5. Luxury Stays Near
While Kustići itself is known for its cozy holiday apartments and private rooms, many visitors choose to stay in luxury villas near Proboj and Sv. Marko, just a short drive away.
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Boutique Villa Nirvana (Proboj, Pag) – A high-end villa offering stunning sea views, designer interiors, and the ultimate comfort for families and groups.
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Boutique Villa Nirvana 2 (Proboj, Pag) – A continuation of the luxury concept, with a modern design, panoramic terraces, and a peaceful location.
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Villa The Secret Diamond (Sv. Marko, Pag) – An exclusive villa designed for privacy, offering a blend of elegance and authenticity, surrounded by untouched Mediterranean nature.
Vila Pag – Boutique Villa Nirvana 2
These villas provide a luxurious base to explore Kustići and the rest of Pag Island, allowing you to return each evening to comfort and style.
6. Things to Do Around
Although Kustići itself is quiet, it’s located near some of Pag’s most famous attractions:
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Novalja (6 km away) – Known for nightlife, dining, and shopping.
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Zrće Beach – World-famous party destination with beach clubs and international DJs.
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Lun Olive Gardens – A natural park with some of the world’s oldest olive trees.
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Pag Town – Historical center with cultural monuments, lace workshops, and salt museum.
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Hiking and cycling – Trails with views of Pag Bay and the Velebit Mountains.
7. Who is Kustići For?
Kustići is perfect for:
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Families – safe beaches and calm atmosphere.
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Couples – romantic sunsets and secluded bays.
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Food lovers – world-class cheese, lamb, and seafood.
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Luxury travelers – nearby villas provide exclusive experiences.
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Digital nomads – peace, internet access, and island inspiration.
8. Travel Tips for Visiting village
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Getting there: Pag Island is connected by a bridge and ferries from the mainland (Žigljen – Prizna route).
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Best time to visit: May to September, with July and August being peak season.
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Local transport: Renting a car is recommended for exploring the island.
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Language: Croatian is the official language, but English, German, and Italian are widely spoken.
9. Why Choose Kustići Over Other Villages?
While Novalja is louder and Pag Town more historic, Kustići provides balance. You can enjoy peace, yet remain close to the action. Its charm lies in authenticity, stunning sea views, and intimate vibes.
10. Conclusion – Kustići, Pag’s Hidden Jewel
Kustići is not just a destination; it’s an experience of balance—where the Adriatic’s calm meets Pag’s vibrant energy. Whether you’re traveling for peace, culture, or adventure, this village invites you to discover the island’s essence in its purest form.
And for those who desire luxury with authenticity, staying at Boutique Villa Nirvana, Boutique Villa Nirvana 2, or Villa The Secret Diamond ensures that your Pag journey is nothing short of extraordinary.
Contact & Reservation for Pag apartments, Villas:
Blaž ☎️ +386 31 609 241 | elfabiiani@gmail.com
Jožica ☎️ +386 41 745 859 | jozica.fabjan@gmail.com
Martin ☎️ +386 41 745 733 | martinkambic@gmail.com
Boutique Villa Nirvana | Boutique Villa Nirvana 2 | Villa The Secret Diamond
More information about Pag: Tourist Board of the Town of Pag
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