Šimuni – Nestled on the southwestern shores of the storied island of Pag, Šimuni is a small fishing village that has grown into an understated but enchanting travel destination. Less known than Pag’s party hubs or major towns, Šimuni offers a rare balance of peace, nature, and access to local culture. With pristine bays, a welcoming marina, and boutique accommodations scattered around, it invites travelers seeking relaxation, authenticity, and a touch of luxury.

Šimuni
In this comprehensive guide you will discover:
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The geography and allure of Šimuni
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How Šimuni fits into the broader Pag island experience
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What to do, see, and taste in and around Šimuni
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Why staying in Boutique Villa Nirvana, Boutique Villa Nirvana 2, or Villa The Secret Diamond offers a unique luxury experience
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Practical travel tips and insider suggestions
By the end of this article, you’ll appreciate Šimuni’s appeal and see how its boutique villas provide perfect gateways to the beauty of Pag.
Contact & Reservation for Pag apartments, Villas:
Blaž ☎️ +386 31 609 241 | elfabiiani@gmail.com
Jožica ☎️ +386 41 745 859 | jozica.fabjan@gmail.com
Martin ☎️ +386 41 745 733 | martinkambic@gmail.com
Boutique Villa Nirvana | Boutique Villa Nirvana 2 | Villa The Secret Diamond
More information about Pag: Tourist Board of the Town of Pag
Part I: Šimuni in Context — Geography, History & Atmosphere
Location & Setting – Šimuni
Šimuni is part of the Zadar County, on the island of Pag, and administratively belongs to the Town of Pag. Wikipedia+2www.visit-pag.com+2 The village lies roughly halfway between Novalja (11 km) and Pag town (12 km), making it a calm base yet well-positioned for exploring either side of the island. www.visit-pag.com+2Toural – Project+2
The village extends along three natural bays:
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In the northern bay, you’ll find the ACI Nautical Marina Šimuni, open all year and one of the safest harbors in the Adriatic. Toural – Project+2www.visit-pag.com+2
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The central bay is used for fishing vessels and a local fish market, giving the village a genuine sea-life character. stoneandsaltcroatia.com+2www.visit-pag.com+2
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The southern bay offers a pebble beach surrounded by relaxing pine shade, ideal for calm swimming and unwinding. stoneandsaltcroatia.com+2www.visit-pag.com+2
Green, aromatic pine trees line many parts of the shore, offering natural shade from the summer sun and a refreshing contrast to Pag’s rugged interior. stoneandsaltcroatia.com+2www.visit-pag.com+2
History, Culture & Local Flavor – Šimuni
Šimuni was originally a modest fishermen’s village—time in many respects moves slowly here, and local life retains authenticity. stoneandsaltcroatia.com The village has a few restaurants, cafés, and essential grocery options, so it offers convenience without overwhelming tourism. stoneandsaltcroatia.com+1
Pag Island, with its distinctive lunar landscape, saltworks, cheese traditions, and lace heritage, adds depth to any stay in Šimuni. From Šimuni one can easily reach the town of Pag and Novalja, each offering contrasting vibes—quiet and historic versus youthful and energetic. Toural – Project+3stoneandsaltcroatia.com+3www.visit-pag.com+3
Why Choose Šimuni Over Other Spots on Pag?
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Peace & Quiet: Unlike more crowded resort zones or nightlife centers, Šimuni offers an environment of calm and authenticity.
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Access to Both Sides of the Island: Its central location allows day trips to the historic Pag or the party beaches of Novalja.
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Natural Beauty: The three bays, pine shade, and safe marina make it ideal for swimming, boating, or simply enjoying the Adriatic’s colors.
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Boutique & Luxury Options: Hidden among the natural surroundings are carefully designed villas and boutique lodging that blend comfort with local appeal.
Part II: Things to Do, See & Taste Around Šimuni
Beaches & Coastal Adventures
Šimuni may be modest in scale, but its coastline is rich with inviting spots:
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The southern pebble beach is excellent for families and swimmers seeking calmer waters. The combination of pine shade and shoreline access makes it ideal. www.visit-pag.com+1
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Camping Village Šimuni operates sandy/shingle beach stretches with umbrellas, water sports, children’s animations, and a full-service atmosphere. stoneandsaltcroatia.com+3avtokampi.si+3Camping Village Šimuni+3
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Nearby wild beaches (reachable by short drives or local access paths) allow more secluded swimming and nature immersion. agoda.com+2stoneandsaltcroatia.com+2
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For boating enthusiasts, the ACI Marina Šimuni is a major draw—safe harbor, mooring, and direct sea access. Toural – Project+2stoneandsaltcroatia.com+2
Hiking, Scenic Views & Nature
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Climb to St. Vid (St. Vitus), the highest peak on Pag (348 m), for panoramic views of the island and sea. Camping Village Šimuni+2stoneandsaltcroatia.com+2
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Explore Kolan’s nature reserve (Kolan’s wetlands) nearby, which hosts over 160 bird species—ideal for nature lovers and birdwatchers. Camping Village Šimuni+2stoneandsaltcroatia.com+2
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Drive or walk through Pag’s olive groves, especially in Lun, where centuries-old trees and rural landscapes offer a tranquil escape. Camping Village Šimuni+1
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Take scenic drives across the island, visiting hidden coves, salt pans, and artisan villages. Camping Village Šimuni+1
Culture, Heritage & Local Flavors
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Visit the City of Pag: Its white stone walls, planned grid layout from the 15th century, salt museum, lace museum, and local gastronomy make it a cultural gem. stoneandsaltcroatia.com+1
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Explore Pag saltworks and learn about salt production methods that have been integral to the island’s identity. Camping Village Šimuni+1
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Sample Paški sir (Pag cheese), a world-renowned sheep-milk cheese with unique flavor derived from the island’s aromatic herbs. stoneandsaltcroatia.com
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In local taverns, try fresh seafood, grilled specialties, olive oils, and local wines. Stay alert for small seasonal events, live music, and local markets.
Seasonal & Event Highlights
While Šimuni is not a major nightlife hub, it leverages seasonal programming—especially in the camping village—with live music, animations for kids, and occasional events in summer. Camping Village Šimuni+2Tripadvisor+2
Off-peak periods bring greater tranquility, ideal for wellness retreats, yoga, or simply watching sunrises and sunsets over the Adriatic.
Part III: Boutique Villas & Luxury Stays Near Šimuni
While camping and standard lodging exist in Šimuni, for travelers seeking privacy, comfort, and boutique experiences, three villas stand out in the Pag region and its Proboj / Sv. Marko vicinity.
Boutique Villa Nirvana (Proboj, Pag)
Boutique Villa Nirvana is a beachfront retreat located in Proboj on the island of Pag. boutique-villa-nirvana.islandofpag.com+2boutique-villa-nirvana.pag.hotels-hr.com+2 It offers guests direct sea views, lush gardens, and a sense of peaceful luxury. boutique-villa-nirvana.islandofpag.com+1
Key features and highlights:
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Beachfront location with sea vistas and easy access. boutique-villa-nirvana.islandofpag.com+1
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Elegant design and boutique ambiance that emphasize comfort, privacy, and a connection to nature.
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Its proximity to free beaches, hidden coves, and local life makes it ideal for guests who want both luxury and local authenticity.
Staying here positions you within easy reach of Šimuni and other parts of Pag, yet offers a slightly more exclusive environment compared to crowded zones.
Boutique Villa Nirvana 2 (Proboj, Pag)
Boutique Villa Nirvana 2, located at Proboj 25, is a sister property or extension of the original boutique villa concept. Booking.com+2agoda.com+2
Highlights include:
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Air-conditioned rooms, free WiFi, and free private parking. Booking.com
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Smart design and furnishings, with balconies or terraces offering sea or garden views. Booking.com+2agoda.com+2
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A superb location: just a short walk to the beach (literally two minutes in some reviews) and enough seclusion for restful nights. Booking.com
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From here, you can access several “wild beaches” within 10–15 minutes’ drive. Booking.com
Boutique Villa Nirvana 2 provides a premium balance of comfort, modern amenities, and local feel, ideal for couples, families, or groups seeking boutique lodging.
Villa The Secret Diamond (Sv. Marko, Pag)
While less documented in mainstream sources, Villa The Secret Diamond located in Sv. Marko on Pag adds an air of exclusivity and mystery to luxury stays around Šimuni. Because of its name—“The Secret Diamond”—the implication is of a hidden gem: privacy, refinement, and unique design.
Though public details are limited, such a villa likely features:
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High-end décor, private terraces or pools, and secluded surroundings
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A setting from which one can silently retreat from daily life
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Access to Pag’s central attractions while retaining a sense of discovery and exclusivity
Together, the three villas—Boutique Villa Nirvana, Boutique Villa Nirvana 2, and Villa The Secret Diamond—offer a spectrum of boutique luxury options in proximity to Šimuni. Guests can choose a beachfront villa, one with slightly more modern layout, or a secluded diamond-inspired retreat, depending on taste.

Boutique Villa Nirvana – Villa The Secret Diamond
Why these villas complement Šimuni’s character
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They integrate with the natural surroundings rather than overpower it
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They appeal to a discerning traveler who seeks privacy, beauty, and quality service
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They help position Šimuni (and its surroundings) on the map as a boutique-luxury destination—not just a campsite or conventional holiday spot
Part IV: Suggested Itineraries & Practical Tips – Šimuni
To make the most of your stay, here are sample itineraries, insider tips, and advice to maximize your Šimuni & Pag experience.
Sample Itinerary (5 Days)
Day 1 – Arrival & Sea-side Relaxation
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Arrive at your chosen villa (Nirvana, Nirvana 2, or The Secret Diamond)
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Stroll to the nearest beach, enjoy the Adriatic turquoise water, sunbathe
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Dinner at a local tavern in Šimuni or nearby Proboj
Day 2 – Island Exploration & Culture
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Drive to the town of Pag: visit the Salt Museum, Lace Museum, stroll the old town
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Lunch in Pag; sample local seafood and enjoy views
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Return via scenic roads, stop at olive groves or viewpoints
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Evening at your villa, sunset view
Day 3 – Nature & Hiking
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Morning hike to St. Vid for panoramic island views
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Afternoon visit to Kolan wetlands for birdwatching or nature photography
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Relax in the evening at Šimuni beach or villa terrace
Day 4 – Beach Hopping & Boat Adventures
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Take a small boat from ACI Marina Šimuni or nearby access to visit hidden coves
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Swim at wild beaches, snorkel, picnic
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Return to your villa, enjoy sunset by the sea
Day 5 – Leisure & Departure
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Morning walk through Šimuni village, local café
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Final swim or time by the shore
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Depart toward ferry or continental Croatia
You can adapt this according to the length of your stay, weather, and personal interests. The boutique villas serve as excellent bases for customizing your experience.
Tips & Insider Advice – Šimuni
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Rent a car or scooter: To access remote beaches, villages, and island viewpoints, a vehicle helps enormously.
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Visit off-peak: Early June or late September offer serenity, milder weather, and fewer crowds.
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Book villas in advance: Boutique properties tend to be limited in rooms—reserve early, especially in summer.
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Local provisions: While Šimuni has groceries and basic shops, bring any specialty items you need.
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Respect nature & quiet hours: Embrace the calm ambience—avoid loud noise late at night, preserve the pine-shaded surroundings.
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Try the local foods: Fresh catch, Pag cheese, olive oil, local wines—ask for chef recommendations at your villa or in local taverns.
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Bring proper shoes: Pebble beaches, walking trails, and rocky terrain call for comfortable footwear.
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Pack snorkeling gear: Many coves and beaches are ideal for underwater exploration.
Contact & Reservation for Pag apartments, Villas:
Blaž ☎️ +386 31 609 241 | elfabiiani@gmail.com
Jožica ☎️ +386 41 745 859 | jozica.fabjan@gmail.com
Martin ☎️ +386 41 745 733 | martinkambic@gmail.com
Boutique Villa Nirvana | Boutique Villa Nirvana 2 | Villa The Secret Diamond
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