Welcome to the Town of Pag – Where History Meets Tranquility

Located on the northern coast of Pag Island in Croatia, the Town of Pag is a captivating destination that blends centuries of history, stunning coastal scenery, and traditional craftsmanship. Known for its unique salt pans, famous Pag lace, and serene charm, Pag town is a must-visit for travelers who want to immerse themselves in Dalmatian culture while enjoying a relaxing seaside holiday.

If you’re planning your visit, we’ve included the best things to do, historic sites, and the top luxury villas near Pag that will elevate your entire experience.

A Glimpse into History: The Origins of the Town of Pag

The Town of Pag was meticulously planned and built in the 15th century by the renowned Croatian architect Juraj Dalmatinac (George the Dalmatian), the same genius behind the UNESCO-listed Cathedral of St. James in Šibenik. Its Renaissance-style urban layout was revolutionary for its time.

Pag has a deep-rooted salt-making tradition that dates back to the Roman Empire. Salt was once the town’s “white gold,” and it remains one of the area’s main exports today. As you walk through its stone-paved streets, you’ll discover how Pag’s history, art, and industry intertwine to form a truly authentic experience.

What Pag Is Known For

  • Pag Lace (Paška čipka): A UNESCO-recognized intangible cultural heritage, Pag lace is one of Croatia’s most delicate and intricate traditions. You can admire or purchase original pieces at the Lace Gallery.

  • Salt Pans (Solana Pag): Explore one of the oldest saltworks on the Adriatic coast and learn about traditional salt harvesting methods.

  • The Pag sheep is an autochthonous (indigenous) breed found only on the Island of Pag. Over centuries, these animals have adapted to survive in extremely harsh, rocky, and salty terrain, feeding on wild herbs such as sage, thyme, and immortelle.
  • Pag cheese (Paški sir) is a hard sheep’s milk cheese made exclusively from the milk of autochthonous Pag sheep. These animals graze freely on wild aromatic herbs—like sage and immortelle—coated in sea salt carried by the Bora wind, giving the cheese its distinctive salty, herbal flavor.

  • Awards and Recognition

    • World Cheese Awards – Pag cheese consistently ranks among the top cheeses globally.

    • Protected Designation of Origin (PDO) – It’s recognized by the EU for its authenticity and geographic exclusivity.

Top Attractions in the Town of Pag

  1. St. Mary’s Church (Crkva Marijina Uznesenja): Located in the main square, this Gothic-Renaissance church is a spiritual and architectural gem.

  2. Duke’s Palace (Knežev dvor): Once the seat of local power, the palace is now a cultural venue hosting exhibitions and concerts.

  3. City Walls and Towers: Parts of the original defensive structures are still visible and worth exploring for history buffs.

  4. Pag Town Museum: Discover artifacts from prehistoric to modern times, showcasing the town’s dynamic past.

What to Do in and Around Pag

  • Swim in Turquoise Bays: Pag is surrounded by crystal-clear waters. Prosika Beach is ideal for families, while Bošana Beach offers peace and panoramic views.

  • Try Local Delicacies: Don’t miss Pag cheese (Paški sir), lamb, and seafood specialties at charming local konobas.

  • Attend Cultural Events: From traditional folklore evenings to summer music festivals, Pag offers a range of local cultural experiences.

  • Enjoy Walking Tours: Join a guided tour to learn about the hidden stories of the town, architecture, and salt trade routes.

Where to Stay – The Best Accommodations Near Town of Pag

While the town offers charm, the most relaxing stays are found in nearby Proboj and Sv. Marko. These quieter parts of Pag Island offer luxury, privacy, and direct access to nature, all just a short drive from the historic center.

1. Boutique Villa Nirvana – Proboj (Pag)

A sea-facing villa in a peaceful village just 15 minutes from the town, Boutique Villa Nirvana is ideal for couples or small families seeking modern design and quiet luxury.

2. Boutique Villa Nirvana 2 – Proboj (Pag)

Elegant and cozy, this villa offers minimalist luxury, a private terrace, and spectacular sunsets—perfect after a day of exploring Pag’s old town.

3. Villa The Secret Diamond – Sv. Marko (Pag)

A hidden treasure for larger groups or families. Enjoy comfort, privacy, and stylish architecture, just 20 minutes from the historic town of Pag.

✨ These villas offer the perfect blend of cultural proximity and seaside serenity. If you want the best of Pag, stay in Proboj or Sv. Marko—it’s where true relaxation begins.

Plan Your Trip to the Town of Pag

Whether you’re a history lover, a craft enthusiast, or a traveler in search of peaceful Adriatic charm, the Town of Pag offers a rich, rewarding experience. From its medieval heritage and local arts to pristine beaches and hidden coves, it’s a destination that deserves to be discovered.

OFFICIAL WEBSITE TOWN OF PAG

The new mayor of the town from 2025 is Mr. Stipe Žunić. He has a clear and forward-thinking vision for the town and its future development. One more reason to visit the amazing town of Pag!